Newmarket Holidays, one of the UK’s largest independent tour operators, has successfully gone live with the first phase of implementation of Tigerbay’s leading reservation and e-commerce platform for specialist travel businesses. Tigerbay replaces Newmarket’s in-house reservation system and will also provide a web platform to power the tour operator’s B2C, B2B and third party affiliate sites.

In searching for a new travel technology partner, Newmarket Holidays needed to find an integrated, intuitive solution that would help streamline and improve efficiencies across its various business streams.  An innovative technology platform was required, one that would support the whole business and in particular help with online sales, and Tigerbay’s platform fitted the bill.

Commenting on the move to Tigerbay, Simon Hibbs, Managing Director of Newmarket Holidays, said: 

“In looking for a new reservation and e-commerce platform, we wanted to find a partner that would be able to manage our current travel portfolio and business, but also help us evolve as we look to grow the business into new areas and markets.  

“Throughout the selection process we were impressed by Tigerbay’s functionality, the flexibility built into its architecture, and its scalability.  Making use of Tigerbay’s expertise has helped us to streamline our business. 

“Throughout the project, and the migration onto the new platform, we have been impressed by the knowledge and professionalism of the Tigerbay team.”

Carl Morgan, Managing Director of Tigerbay, added: 

“Newmarket Holidays is our largest customer to date, with the widest product portfolio. The Tigerbay platform has been designed and engineered to work with operators just like Newmarket Holidays who require functionality and system automation to ensure efficiencies whilst marketing, selling and operating a range of products through multiple channels to a diverse customer base.”